Trends & Technology for Creative Professionals

Today’s work environment forces creative workflows to constantly adapt to fluctuating user needs and take advantage of new technologies. Add the ongoing need to increase the speed of production, and you have a situation that can be difficult to navigate as a creative or an IT team supporting creative departments.

With the guidance of industry experts, this event will explore how technology is evolving to enable a business to successfully manage its fonts and digital assets. We will introduce solutions designed to meet these new challenges head-on and give a glimpse of what the future holds.

This full-day free event is broken into morning and afternoon sessions, and includes lunch. The morning we focus on font management, and in the afternoon turn to developments in digital asset management.

Date & Location

  • March 2, 2017
  • 3 West Club, New York, NY


Featured presentations by industry experts from:

Clarifai // Image Recognition for Automated Keywording
Extensis // Font Management and Digital Asset Management
FADEL // Rights Clearance for Your Digital Files
The Martinez Group PLLC // Intellectual Property Law
SANDOW // Publisher & Brand Manager
Publicis Groupe // Multinational Advertising and Public Relations

Ryan Dawidjan

David Plavin


Frank Martinez

Who Should Attend?

This event is designed for those who manage and work with creative teams. This includes, but is not limited to:


Product Demonstrations

We'll also be holding breakout sessions to show pre-release and current Extensis software. Sign up onsite to get an up-close look at what the future holds with Universal Type Server for font management and Portfolio for digital asset management.


Morning Schedule

Fonts in Creative Workflows

Morning Session – 9:00 a.m. to 1:00 p.m.


Morning Registration

9:00 - 9:15


9:15 – 9:30

How does Extensis fit into the scope of enterprise software? What should you expect from Extensis as a partner? Join Extensis VP of Development & Strategy, Toby Martin, for a brief overview. 


Future Trends in Font Management

9:30 – 10:00

Creative tools are always evolving to meet modern demands of creative professionals. Server-based font managers are no different. Join Extensis Sr. Product Marketing Manager, Jim Kidwell as he covers the state of fonts in the creative workflow and how font management technologies are improving to meet the demand.


SANDOW: Universal Type Server Implementation Case Study

10:00 – 10:45

Director of Creative Operations, Michael Shavalier from global publisher and media company SANDOW takes us on an exploration of the branding consistency and licensing compliance issues that they solved through the implemetation of Universal Type Server.



10:45 - 11:00

Fonts, Images, Licenses and Intellectual Property Law

11:00 – 12:00

Fonts and stock imagery are governed by licenses. As the premier legal authority on fonts intellectual property, Frank Martinez Esq. of The Martinez Group shares how font licenses function, how images are covered by intellectual property, and how your organization can stay on the right side of the law with your licensing strategies.



12:00 – 1:00



Afternoon Schedule

The Future of Digital Asset Management

Afternoon Session – 12:00 p.m. to 4:00 p.m.


Lunch & Afternoon Registration 

12:00 – 1:00


Intro to Digital Asset Management (DAM)

1:00 – 1:15

Creative teams produce, license and archive digital files on a daily basis. Keeping track of everything and making it available to the appropriate users in a timely fashion is key to efficiency. Extensis VP of Development & Strategy, Toby Martin, will kick off with a brief overview of DAM, and how it has become a critical enterprise application.


The Power of Rights Management: 'Clearing' the Way For Your Digital Assets - FADEL

1:15 – 2:00

In today's constantly evolving digital media landscape, there's an increasing need for cross-departmental integration and a focus on the role DAMs play in ensuring that content goes farther and gets utilized faster. In this session, Roberto Salem of FADEL will detail how their Content Rights Management Solution - ARC - integrates directly into Extensis Portfolio, enabling users to instantly check content usage rights and restrictions against contract terms during the creative process. This will not only protect companies from compliance issues, but also accelerate workflows, improve speed to market and enable customers to get the most out of their investments.


Artificial Intelligence & DAM: The New Metadata Workhorse with Clarifai

2:00 – 3:00

As teams build large asset collections, it becomes increasingly difficult to accurately injest and tag every asset so that it can be quickly located in the future. Clarifai product manager Ryan Dawidjan explores how artificial intelligence technology can automate keywording with image recognition, avoiding time consuming data entry tasks.



3:00 – 3:15


DAM Case Study

3:15 – 4:00

Join David Plavin, Creative Applications Strategist for RE:Sources, a Publicis Groupe company as he explores the wide-reaching application of digital asset management within their organization, and how it's helped their teams stay on top of their digital media distribution challenges.


Product Demonstrations

12:00 p.m. to 5:00 p.m.

Join the Extensis teams to see pre-release and current implementations of Universal Type Server and Extensis Portfolio.

Ask questions, give feedback and help us develop the future of font management and digital asset management.