Trends & Technology for Creative Professionals

Thanks for your interest in this event!

We've compiled a bevvy of resources below, including slide decks and audio recordings for your reference. 


Morning Schedule – Fonts in Creative Workflows 

Future Trends in Font Management

9:30 – 10:00

Creative tools are always evolving to meet modern demands of creative professionals. Server-based font managers are no different. Join Extensis Sr. Product Marketing Manager, Jim Kidwell as he covers the state of fonts in the creative workflow and how font management technologies are improving to meet the demand.

Audio Recording (MP3) - Future of Fonts 


SANDOW: Universal Type Server Implementation Case Study

10:00 – 10:45

Director of Creative Operations, Michael Shavalier from global publisher and media company SANDOW takes us on an exploration of the branding consistency and licensing compliance issues that they solved through the implemetation of Universal Type Server.

Audio Recording (MP3) - SANDOW



Fonts, Images, Licenses and Intellectual Property Law

11:00 – 12:00

Fonts and stock imagery are governed by licenses. As the premier legal authority on fonts intellectual property, Frank Martinez Esq. of The Martinez Group shares how font licenses function, how images are covered by intellectual property, and how your organization can stay on the right side of the law with your licensing strategies. 



Afternoon Schedule – The Future of Digital Asset Management 

Intro to Digital Asset Management (DAM)

1:00 – 1:15

Creative teams produce, license and archive digital files on a daily basis. Keeping track of everything and making it available to the appropriate users in a timely fashion is key to efficiency. Extensis VP of Development & Strategy, Toby Martin, will kick off with a brief overview of DAM, and how it has become a critical enterprise application.

Audio Recording (MP3) - Intro to DAM


The Power of Rights Management: 'Clearing' the Way For Your Digital Assets - FADEL

1:15 – 2:00

In today's constantly evolving digital media landscape, there's an increasing need for cross-departmental integration and a focus on the role DAMs play in ensuring that content goes farther and gets utilized faster. In this session, Roberto Salem of FADEL will detail how their Content Rights Management Solution - ARC - integrates directly into Extensis Portfolio, enabling users to instantly check content usage rights and restrictions against contract terms during the creative process. This will not only protect companies from compliance issues, but also accelerate workflows, improve speed to market and enable customers to get the most out of their investments.

Audio Recording (MP3) - FADEL


Artificial Intelligence & DAM: The New Metadata Workhorse with Clarifai

2:00 – 3:00

As teams build large asset collections, it becomes increasingly difficult to accurately injest and tag every asset so that it can be quickly located in the future. Clarifai product manager Ryan Dawidjan explores how artificial intelligence technology can automate keywording with image recognition, avoiding time consuming data entry tasks.

Audio Recording (MP3) - Clarifai


DAM Case Study

3:15 – 4:00

Join David Plavin, Creative Applications Strategist for RE:Sources, a Publicis Groupe company as he explores the wide-reaching application of digital asset management within their organization, and how it's helped their teams stay on top of their digital media distribution challenges.

Audio Recording (MP3) - Publicis