Extensis surveyed a wide variety of creative professionals to learn their understanding of font licensing, font management, and how their actions (deliberate or inadvertent) can place creative teams at risk.
Creative professionals of all types can easily fall into an obsession with fonts.
It starts simply enough. Perhaps a friend shares a link to a “cool new font” or a colleague drops some files on the company’s server exposing an unfamiliar and beguiling font in use.
Under the influence of font obsession, a designer
can easily put your organization at risk by:
- Bringing in fonts from home
- Sharing fonts inappropriately
- Not understanding font licensing
- Going beyond the scope of purchase
- And more…